// PRESS KIT · DOWNLOADS
FILE 04 / 06
Everything you need
to file the story.
Logos in every format you'll need, leadership headshots, fact sheet, brand colours and typography, plus the boilerplate. One ZIP, six folders, no DRM.
01 / LOGOS
Logo pack — wordmark + monogram.
Six lockups across dark, light and lime. SVG, PNG (1×, 2×, 4×), EPS, favicon and social templates. Clear-space, min-size and do/don't.
SVG · PNG · EPS · 6 LOCKUPS→ Request
02 / HEADSHOTS
Leadership portraits.
John Ryott (CEO) and Anna Zakipour (Head of Merge). Web and print resolution, colour and B&W, six crops each, captions and cutlines in the readme.
JPG · TIFF · 12 ASSETS→ Request
03 / FACT SHEET
One-page company fact sheet.
Founded, employees, offices, licences, KPIs, current leadership, current operator base. Plain English, plain PDF.
PDF→ Request
04 / BOILERPLATE
Approved boilerplate text.
Three lengths — 60, 120 and 250 words. English, Swedish, German. Drop straight into a release without fact-checking us.
DOCX · TXT→ Request
05 / BRAND
Colours, typography, tone.
Hex codes, font stacks and lime usage rules. Voice-and-tone do/don'ts. Useful if you're laying out a feature or running a partner deck.
PDF · ASE · 28 PP.→ Request
06 / FULL ZIP
Everything — one download.
All five folders, organised, with a single readme at the root. The fastest path to filing the story today.
ZIP · 24 MB→ Request via press@
// 01 · LOGOS · LOGO PACK
01 / LOGOS · WORDMARK + MONOGRAM
Six lockups, three colourways,
one rule: don't squash it.
one rule: don't squash it.
The Scout wordmark — scout/gaming, lowercase, Space Grotesk Medium, lime forward-slash — is the primary mark on every surface. The s/ monogram is the secondary mark for app icons, favicons, social avatars and any context narrower than 64 px. Both ship in dark, light and lime variants. The dashed frame inside each preview shows the minimum clear-space — equal to the height of the slash, on every side.
scout/gaming01 · WM · DARK
scout/gaming02 · WM · LIGHT
scout/gaming03 · WM · LIME
s/04 · MONO · DARK
s/05 · MONO · LIGHT
s/06 · MONO · LIME
SVGWordmark & monogram, all 3 colourways12 KB
PNG1×, 2×, 4× — transparent & on-fill2.1 MB
EPSPrint-ready vector for spot & CMYK820 KB
FAVICON16 / 32 / 192 / 512 + Apple touch94 KB
SOCIALAvatar & OG-card templates680 KB
READMEClear-space, min-size, do/don't (PDF)160 KB
// DO · 01
Keep the lime slash. It's load-bearing — never recolour to brand-paint a partner deck.
// DO · 02
Wordmark min height 18 px screen / 8 mm print. Monogram min 24 px / 10 mm.
// DON'T · 01
No outline, drop-shadow, gradient or stretch. The mark is flat. Always.
// DON'T · 02
Don't place wordmark on photo without the dark or light fill behind it. Contrast is non-optional.
SVG · PNG · EPS · ICO · 6 LOCKUPS
Request via press@scoutgaminggroup.com
// 02 · HEADSHOTS · LEADERSHIP PORTRAITS
02 / HEADSHOTS · LEADERSHIP PORTRAITS
Two faces, one chapter.
Shot in Stockholm, March 2026.
Shot in Stockholm, March 2026.
John Ryott (CEO) and Anna Zakipour (Head of Merge) — the leadership team taking Scout into v3.0. Photographed on neutral lime and graphite backdrops, half-body and tight-crop, colour and B&W. Approved for editorial use without further consent. Captions and cutlines in the readme.
// 01 · CEO
3:4 · TIGHT
John Ryott
Chief Executive Officer
// 02 · MERGE
3:4 · TIGHT
Anna Zakipour
Head of Merge · Org & AI
FORMATJPG (sRGB) + TIFF (Adobe RGB)
RESOLUTIONWeb 2400 px · Print 300 dpi
CROPSSquare · 3:4 · 16:9 · full-body
USAGEEditorial, free of further consent
// USE NOTE
Always run with the cutline as written. Don't crop out the lime backdrop in the colour set — it's the brand cue and the reason we shot it that way. For B&W, the silhouette set is the better pick.
JPG · TIFF · 12 ASSETS
Request via press@scoutgaminggroup.com
// 05 · BRAND · COLOURS · TYPE · TONE
05 / BRAND · COLOURS · TYPOGRAPHY · TONE
The system, condensed.
Three palettes, three faces, six rules.
Three palettes, three faces, six rules.
Useful if you're laying out a feature, building a quote card or running a partner deck. Hex codes, font stacks and the lime usage rules. The full guideline PDF goes deeper — this is the surface most journalists need.
// COLOURS · CORE 03
LimeBrand · accent · CTA
#D6FF3AInkPrimary surface · type
#0A0B0DPaperOff-white · light surface
#F2F1ED// SUPPORT 03
SteelBody copy · secondary
#5A6068Lime 2Light-mode accent
#A8C920WhiteCard · highlight
#FFFFFF// TYPOGRAPHY · 03 FACES
scout/gaming
The fantasy layer your sportsbook is missing.
// PR-26-001 · STOCKHOLM
// FALLBACKS
// SYSTEM STACK
"Space Grotesk", "Inter", system-ui, -apple-system, "Segoe UI", sans-serif
// TONE · 06 RULES
// DO · 01
Plain, factual, on the record. Numbers with sources. Names with roles.
// DO · 02
Short sentences. Active verbs. The reader is busy and senior.
// DO · 03
Lime as accent — never decoration. One slash, one highlight, one CTA per surface.
// DON'T · 01
"revolutionary, game-changing, disruptive" — none of it. Say what it does.
// DON'T · 02
No emoji in press copy. No exclamation marks. No ! after the impact number.
// DON'T · 03
Don't capitalise scout/gaming. The lockup is lowercase. Always.
PDF · ASE · 28 PP. GUIDELINE
Request via press@scoutgaminggroup.com