Scout Gaming Group has beta launched their proprietary Player odds sportsbook as well as the cross-selling tool, Betflex, on FanTeam.com as the first customer. Betflex focuses on cross-selling, to and from, traditional match odds and player odds sportsbook and DFS.

Player odds sportsbook is capturing the ability to bet on players individual Fantasy points collection during the game. Initially, players are able to bet on the outcome of a player duel based on their collection of fantasy points during the game, as well as over or under a certain level of a given fantasy point amount. Player odds sportsbook is complementing the traditional match odds sportsbook and widen the markets.

Betflex is Scout Gaming’s internally developed cross-selling tool, with the ambition to closely relate the operators’ sports offerings. By selecting outcome in a specific tournament, single game or event, the player provides data points about their predictions. These data points are used by Betflex to give the player other closely related bets and tournaments.

“Our in-house developed Player odds sportsbook opens the ability to bet on different fantasy points related outcomes. In essence, this is a true player focused experience were you both can bet on the winner in a versus duel as well as over or under. We wanted to capture the possibility to play on an individual player’s overall performance during the game as a complement to the traditional sportsbook offer within the operators.

We are working intensively with player related games where we combine and use our in-house stats and pricing towards both traditional wagering-related games and pool betting. Betflex is our tool for connecting the associated games and provide the user with tailor suited bets based on his selections and predictions. Clients will be able to use Betflex for a multiple of cross-selling opportunities both within our product offering as well as other connected supplier’s” comments Scout Gaming’s CPO, Andreas Sundal.